Tuesday, 13 November 2012

Annual Guest Survey Results

In April 2012 the Belmore Court sent out its seventh annual guest survey to gather feedback from those who had stayed in the previous 12 months. We sent out almost 5000 surveys both online and by post. There was a geat response with more than 15% replies helping us to improve our service and facilities.

As an incentive we offered 3 x two night breaks to encourage guests to complete the information. The winners of these are:

Jacqueline Walker, Lisburn
Gwen Ross, Omagh
R Niblock, Belfast


It is fantastic to read that more than 98% of respondents found the booking process to be Excellent or Very Good. Comments include; Clear & Concise Information given to me, online system easy to use, Very straightforward easy-peesy, Excellent video presentation on website, Informative and friendly manner of staff who took booking was one of the deciding factors in choosing Belmore Court, Very helpful staff on reception! Their friendliness persuaded me that the Belmore would be a good choice and I was right!


It was a credit to the reception team that no one felt that the welcome or service at reception was poor and that 99% thought the 1st impressions, welcome, service and booking accuracy were either very good or excellent. This is reflected in the comments; 100%. Never met a nicer girl than one at reception. Couldn't do enough to please, Made to feel very welcome - delighted with service, Excellent all round service, room, staff and night porter, Everything well organised! Great hospitality on arrival!


It is also a credit to the housekeeping department that 98% or guests found the cleanliness of the room to be very good or excellent. And that 96% found the maintenance with a similar breakdown of scores. Comments included; Really lovely - especially a good bed for back problems!, Magnificent, Very attractive rooms with up to date in house facilities, professionally maintained to a very high standard. A number of comments were like this one; Decor was dated, facilities in motel room substandard. As a result we have updated these rooms.


Continental Breakfast - It is positive to see that 95% of customer found the hosts friendly – 2 percentage point increase from last year. 95% also found the quality to be Very good or excellent – 9 percentage point increase from last year. 88% were very happy with the choice. Once again an increase – this time 13 percentage points.

99% of respondents would consider staying again with 69% definitely booking with us. (15% increase ). Disappointingly 4 people would not stay again. Comments: No complaints; Great location friendly staff; I would certainly consider staying again. Would try lodge next time; You can’t be beaten – quality & value; hoicealways.100% we will;


Less than 1% found our accommodation not to be value for money. Comments: Excellent value; Superb value for money; reasonably priced.


More than 90% of our guests felt that we achieved our Vision. Comments: Yes and have exceeded it; Good progress towards it; Excellent experience; Under promise & over deliver; Good security; Staff made it special; really enjoyed BC; Pity no bar/restaurant; Far surpassed other accommodation; Exceeded your vision; BELMORE(Best Enniskillen Leisure – More Opportunities to Relax and Enjoy.


Thursday, 8 November 2012

Belmore Court and Motel triumphs at CIM awards

It’s already been an award-winning year for the Belmore Court and Motel which is celebrating again this week having scooped a ‘Hospitality & Tourism Award’. The luxurious 4*star Guest Accommodation establishment in Fermanagh won the prestigious award at the thirteenth annual Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2012.

Nina Kelly Kleine and Terry McCartney from Belmore Court & Motel being presented with the award from Dr Vicky Kell - Invest NI

Belmore Court and Motel beat off stiff competition from entries across Ireland winning this award for its successful marketing campaigns over the last 12 months. There were 23 awards presented to Ireland’s best companies at the gala dinner which was attended by over 350 people. The event took place in the new Titanic Belfast visitorattraction, hosted by BBC Business and Economics Correspondent, Jim Fitzpatrick.


Nina Kelly Kleine, Sales & Marketing Manager, Belmore Court and Motel, says:


“We are absolutely thrilled to have won this accolade; it’s very rewarding to have our hard work recognised at such a prestigious event. We’ve had a magnificent year winning the Northern Ireland Tourist Board Partnership initiative Award in May and commended in the Northern Ireland Serviced Accommodation award.



Other recognition the Belmore Court and Motel has received this year to date includes: Highly commended best viral in the DANI awards; Highly commended for Best tourism Initiative; and Highly commended in Excellence in Customer Service Award at the Fermanagh Herald Business Awards.


The CIM Ireland Marketing Excellence Awards were supported by key business partners Invest NI, Kantar Media and Pinnacle & Sage with event support from Stakeholder, Belleek Living, Eyesparks and Press Eye. Guests enjoyed entertainment from swing singer Dave Martin while Richard Williams, CEO of NI Screen delivered an impressive video showing over 40 Northern Ireland locations that have been used as recent film and TV locations.


CIM Ireland received a record number of entries in 2012, particularly in the tourism and hospitality sector, reflecting the promotional lead given by the ‘Our Time, Our Place’ marketing campaign. Judges were so overwhelmed by the outstanding volume and the quality of entries that they had to extend the judging process, which took place in September, by one week.


Congratulating the winners, John Edmund, CIM Ireland Chairman, said:


“CIM has been supporting excellence in marketing by Irish businesses for over 50 years now and since the awards programme began the quality of the submissions has impressed the judging panel more than the year before. Congratulations are due to all the companies who entered this year but particularly to the winners as the competition was greater than ever. I am confident that I speak for everyone when I say this years Awards have been a huge success and that is due to the excellent businesses that have entered.


“In 2012 we have seen local businesses create fantastic promotional campaigns that have been creative and impactful far beyond these shores, we have seen new product and service developments becoming more and more commonplace not only within large corporations but also within the SME sector and, encouragingly, we have seen long established companies focus on marketing to fight off the new found competition.


“I am grateful to each of our sponsors and support partners, each one of them a successful brand that recognises the importance of professional marketing within their business. Marketing grows businesses, so marketing success needs to be recognised and promoted - the support that out partners and sponsors provide make that possible.”



Visit www.cimireland.net to view all the winning companies and find out more about CIM’s activities in Ireland.



For further information please contact Nina Kelly Kleine:

T: 028 6632 1973 or M: 075 9044 5603


Notes to editors:

Marketing Excellence Awards 2012 Winners are listed below:



Engineering:     Whale (Munster Simms Engineering Ltd)

Food & Drink:    Premier Foods

Chemicals, Plastics, Pharmaceuticals and related industries:             Almac

Alternative Energy & other Green Technologies: Simple Power

IT Software and Hardware:      Maildistiller

Building and Civil Engineering Industries:       Mivan

Tourism and Hospitality Public Sector:            Belfast Zoological Gardens

Tourism and Hospitality Private Sector:           Belmore Court and Motel

Arts, Heritage & the Creative Industries:         National Museums Northern Ireland

Business Services:         Aspray Property Services

Social Economy Businesses, Charities and other non-for-profit: Employers for Childcare Charitable Group

Retail:   Sliderobes


Best Sales Campaign – Small Company:          Mash Direct Ltd

Best Sales Campaign – Medium/Large Company:      George Best Belfast City Airport

Best Brand Development Campaign – Small Company:          Vita Liberata

Best Brand Development Campaign – Medium Company:     NITB & AV Browne

Best Brand Development Campaign – Large Company:         Clerys & Koh Creative

Best New Product / Service Introduction Campaign – Small Company:         Treatticket.com

Best New Product / Service Introduction Campaign – Medium Company: Whale (Munster Simms Engineering Ltd)

Best New Product / Service Introduction Campaign – Large Company: Linwoods

Individual/Professional Achievement

Senior Marketing and Sales Professional of the Year: Niamh Taylor (Sliderobes)

New Marketing Professional: Leanne Rice (Aspray Property Services)

First Time Entrant Award: Ulster GAA


The Chartered Institute of Marketing:

The Chartered Institute of Marketing (CIM) is the leading international professional marketing and sales body with members worldwide. First established in 1911 it defines the marketing and sales standards that operate in the UK and is the global champion of best marketing and sales practice. The institute exists to develop both the marketing and sales professions, maintain professional standards and improve the skills of marketing and sales practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world. Visit www.cim.co.uk for more information.