Belmore Court & Motel is an All Star!!!!

Belmore Court & Motel Named One of Constant Contact’s 2011 All Stars

Belmore Court & Motel recognised for achieving exemplary marketing results

ENNISKILLEN— 16 March 2012 – Belmore Court & Motel, a AA 4 Star Guest Accommodation with 60 bedrooms in Fermanagh has received the 2011 All Star Award from Constant Contact^®, Inc. (NASDAQ: CTCT), the trusted marketing advisor to more than half a million small organisations worldwide. Each year, a select group of Constant Contact customers are honoured with the All Star Award for their exemplary marketing results. Belmore Court & Motel’s results ranked among the top 10% of Constant Contact’s customer base.

Situated in the centre of Enniskillen town at the gateway to the Fermanagh lakes and North West coastline, the Belmore Court & Motel is the perfect place to stay when in Enniskillen.

Offering a comprehensive range of accommodation to suit all needs. The Belmore Court & Motel, Enniskillen is unique, successfully combining the Motel, a distinctive terrace of houses, and the splendor of the new Belmore Court.

The Belmore Court & Motel are happy to be recognised by Constant Contact for achieving strong marketing results. Constant Contact’s tools have helped us in the following specific ways to better manage customer/ constituent relationships and engagement. Consider explaining why customer/ constituent engagement is important to you, and how you are planning to leverage Constant Contact to develop these relationships in the year ahead. This follows last year’s triumph in the DANI awards.

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

·      Frequency of campaigns, events and surveys

·      Open, bounce and click-through rates

·      Event registration rates

·      Survey completion rates

·      Use of social features

·      Use of mailing list sign-up tools

“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honoured to have played a part in their achievements.”

About Belmore Court & Motel
Belmore Court & Motel is an awarding winnign accommodation base in Enniskillen, Co. Fermanagh. The 4 Star NITB & AA Guest Accommodation has recently achieved Housekeeping Team of the Year, Investors in People – Bronze, Green Tourism Business Scheme – Silver and the NITB Welcome to Excellence Gold Award. Owned and managed by Terry McCartney they work closely with their Online Partners, Bookassist and Constant Contact.

About Constant Contact, Inc.

Constant Contact is revolutionising the success formula for small organisations through affordable, easy-to-use Engagement Marketing^TM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogues through email marketing, social media marketing, event marketing and online surveys. All Constant Contact products come with unrivalled KnowHow, education and free coaching with a personal touch, including award-winning customer support. 

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

                                                                                                      

Media Contact:

Terry McCartney

Belmore Court & Motel

Tempo Road

ENNISKILLEN

Co. Fermanagh

BT74 6HX

028 6632 6633

Terry@motel.co.uk

What a Christmas Present!

It's now the second week in December and we are all gearing up for Christmas. At the Belmore Court we have the Christmas tree and decorations up, the festive music is playing in the background and the staff are ready to go carol singing around Enniskillen (only joking about the carols).

Although it has continued to be very busy we now have time to reflect over our last 12 months. Our year started on a Green note when we achieved the Green Tourism Business Scheme Silver Award; this awards reflects our commitment to sustainable tourism by reducing waste, congestion and pollution, supporting the local businesses and enhancing the natural environment. We also retained out AA 4 Star Guest Accommodation status.

 

By the time Easter came around our Reception Team and Housekeeping Team had entered their respective Northern Ireland Hotels Federation competitions. The Reception team came runner up in the over 60 bedrooms category while the Housekeeping team won the over 60 bedrooms category beating the Killyhevlin and the Merchant Hotel. This was a fantastic achievement.

For the second year running we were commended in the Northern Ireland Tourist Board annual awards for Serviced Accommodation and we trained all our staff in Welcome Host thus becoming a Welcome Host Gold Employer. Our breakfast room and kitchen were awarded 5 stars in the Fermanagh District Council Food Safe programme.

After the Summer our marketing plan was commended in the Tourism & Hospitality section of the Chartered Institute of Ireland Marketing Excellence Awards. In the inaugural Digital Advertising Northern Ireland awards our online strategy won best in Northern Ireland while one of our viral adverts and our mobile web app received commendations.

This is where the icing on the cake arrives. As if the year had not been fantastic enough already, following a change in NITB classification and certification the Belmore Court & Motel was confirmed as 4 Star Guest Accommodation after a mystery shopper visit in December and we achieved Investors in People - Bronze award.

The IIP awards shows our commitment to oyur staff. They are an integral part of the running of our business. Without good people we wouldn't have a good business. December also seen a milestone with one of our receptionists, Arlene, being employed with me for 10 years and another employee reaching aht 5 year mark. Not bad for a relatively young business.

It's been a great year already and I hope that even in these difficult financial circumstances that we can continue to prosper and grow.   

Merry Christmas everyone.

Belmore Court & Motel wins best Online Strategy

Last Friday night Mary and I attended the inaugural Digital Advertising Northern Ireland (DANI) awards in the Hilton Hotel, Belfast. We had been nominated in 3 different categories; Best Viral, Best Mobile App & Best Online Strategy.

Almost 200 people filled the function room at the awards and we were seated at a table along with Todds Leap and Creative Media. I think we were the only table West of the Bann.

The judges included;  Left to right Maurice Mulvenna, Professor of Computer Sciences at University of Ulster; Katrina Doran, Editor of Sugahfix.com; (back) Director Repknight Online Reputation Management, Ruan O'Tiarnaigh, Jill Culbertson, Co-Founder Navajo Talk; John Reid, Managing Director The Gurus Network and (centre- front) Naomh McElhatton, Managing Director Digital Advertising Northern Ireland.

After a great meal and a bit of craic Nuala McKeever took to the stage and managed to slag off most of the people in the room and tell some great jokes. Nuala then proceeded to announce the shorlisted companies. Anticipation filled the air while the noise from the audience decreased.

In our first nomination our Viral advert for the Best Viral featuring my 8 year old son, Lewis, doing a video tour of the Belmore Court & Motel was up against the Belfast Giants singing "All I want for Christmas" and Derry's Ledgendary Campaign. The Giants won and it was hard to complain because Mariah Carey tweeted about it and Sky Sports even featured it. We did achieve Highly Commended status.

The next award we were shortlisted for pitted us against lookaly and another company but it was always gonna be hard to beat the local Lookaly company. there service really is great. Once again we were awards Highly Commended.

At this stage we thought we were going to be the perenial bridesmaids. Our last nomination was for the best Online Strategy. This award reflected the best overall strategy incorporating pay per click, social media, Search engine Optimisation, etc.

I waited nervously on stage with the CIM Ireland and Alzheimers Society while the winner was announced. Finally our name was announced as winner and I was really shocked and just stood there with my Mickey Mouse hands in the air (that's another story).

The judges said "This best overall strategy has been given to a company that has engaged with all the online elements – including continuous developmenf of their website, SEO, PPC, Facebook, YouTube, Ecommerce, online advertising and PR … Showing a clear return on investment making a massive £10 for every £1 spent … direct website revenue now accounts for 40% of overall revenues and they’re listed no.1 on Google."

On collecting the award I was asked for the oppotunity to speak through the microphone. Taking advantage of this I thanked all the team at the Belmore Court & Motel, Bookassist Ireland and my wife Mary. I also thanked Naomh McElhatton for having the courage to organise these types of awards; it really is just the right time for them to happen.

The night went on into the early hours in the morning. As usual it was great to meet old friends and make new ones. Really pleased to meet Grannine Maher and her husband and catching up with Niall McKeown from ION. 

 

We retired to our suite (perk of the hotel industry) and slept well after a very statisfactory night. Spent the next day shopping in Ikea with a sore head. Looking forward to next year already.

It really was an honour to win this award and it was great that Bookassist Ireland were able to help me throughout the years and with the application forms. I look forward to continued success with them in the future.

The DANI Awards 2011 Winners

Best B2B Campaign: Equality Commission (iON)

Best B2C Campaign: Treat Ticket

Best Viral Campaign: Belfast Giants

Best Social Media (SME): Boojum (Mammoth)

Best Social Media (Corporate): Cool FM

Best Mobile App Campaign: Lookaly

Best Web Design: Todds Leap (Creative Media)

Best Online Strategy: Belmore Court & Motel

Business Person of the Year: Russell Moore

Read more: http://www.belfasttelegraph.co.uk/business/business-news/in-pictures-northern-ireland-digital-advertising-awards-night-16077589.html#ixzz1eHSmDLar