Belmore Court & Motel Is Up For Recognition

There are some industries where picking upon industry rewards and recognition is par for the course and often little more than a backslapping exercise. However, there are some industries, notably the tourism industry, where being recognised by your peers and leading authorities can be hugely important to a business. This industry, especially in Northern Ireland, is hugely contested and there are a lot of great motels, hotels, B&Bs and accommodations working hard to provide their clients with a friendly service and hospitable welcome. This is why any hotel that is recognised on a regular basis by their peers and industry experts is worth taking note of.

The motel aims to excel on every matter

The Belmore Court & Motel is no stranger to receiving an award for their rooms, service and features but they are not the type of place to rest on their laurels. When it comes to finding a good value enniskillen hotel or guest accommodation, this is an option that is always going to provide value and interest to customers. The Belmore Court & Motel is located in the heart of the town of Enniskillen, which is viewed as being the gateway to the lakes of Fermanagh and to the coastline that runs along the North West of Ireland. This Motel has long been considered as one of the best accommodations to stay in this part of the world and it is has been nominated for three awards in the upcoming Fermanagh Herald Business Awards, which takes place in the Manor House Hotel on Friday the 11^th October 2013.

While the Belmore Court & Motel faces stiff opposition in the all three categories it has been nominated for, all of the management and staff are proud that their motel in Enniskillen has been put forward for recognition in three separate categories. In the Best Tourism Service Provider award we are up against The Enniskillen Hotel and the Westville Hotel.

The categories are:

·       Best Tourism Service Provider Award, sponsored by Fermanagh Lakelands;

·       Excellence in Marketing Award, sponsored by CaraPharmacy;

·       Excellence in Business Practice Award, sponsored by Fermanagh District Council

The fact that the Fermanagh Motel has been nominated in three separate areas is extremely important to the hotel staff. This is because they know that there are many different strands to running a successful hotel or motel and they believe that they are being recognised in three areas where they have worked hard to provide a strong service to customers.

The heart of the business is the tourism element and the motel welcomes new guests on a daily basis. Whether it’s businessmen and women looking to find reliable Enniskillen accommodation while they host meetings and meet clients or if it’s a family enjoying a well-earned break in the area, there is a need to meet and cater for different needs.

The company knows that there is a need to appeal to clients and to make sure that people know exactly what the hotel has to offer. This is at the heart of the marketing work carried out by the Belmore Court & Motel and the marketing team are extremely honoured to have been nominated in this category. However, no matter what individual teams or departments do, there is a need to provide a comprehensive and overall service and this is why the Belmore Court & Motel is delighted to have been nominated for displaying excellence in business practice.

Industry recognition is always nice to receive but the team at the Belmore Court know that they are only able to be recognised by their peers and local businesses due to the service that is provided to clients and guests on a regular business. In an era when many in the tourism sector are struggling, the Belmore Court & Motel has managed to maintain a high quality of service to all customers. This has helped the motel compete with other Enniskillen hotels and to withstand many of the pressures that are prevalent in the modern day Northern Irish tourism sector.

The whole team are looking forward to the Gala Awards on the 11^th of October but whatever the outcome, they look forward to serving guests for many years to come.

Let's get up close and personal....... Nina Kelly-Kleine

Lets get Up Close and Personal with Nina Kelly-Kleine, the Sales and Marketing Manager, who we hope will reveal bits and bobs that we may not know.

Nina Kelly-Kleine   Sales & Marketing Manager

Tell us a little bit about yourself:
My name is Nina Kelly Kleine, I am 41 years old and live in Lisnaskea with my 6 year old son Finley.  I have worked at the Belmore Court and Motel since March 2009 as Sales and Marketing Manager on a part time basis. Born in Coventry to Co. Monaghan parents, I moved to Newtownbutler at the age of 9 attending primary school in Newtownbutler and moving on to Lisnaskea High School until 16 when I first entered the workforce.  Working for a local firm until the age of 22, I decided that the bright lights of Belfast was the place I wanted to be, so with another friend we applied for jobs and I was successful in my application and started at the Europa Hotel on a day John Major arrived I really thought I had hit the big time!  My friend never made it to Belfast and I stayed there for a further 14 years working for a variety of hotels in different positions.

What do you do in your spare time?
What spare time? With a 6 year old there is very little time to myself, but I do squeeze time in to have my nails and hair done every couple of weeks and I am known to do a bit of travelling every second weekend.

Where is your favourite Holiday destination?
My favourite place to visit is the small Greek island of Kos, I haven’t been there in about 15 years but travelled there on a couple of occasions in my single life, I loved every minute of it.  When I visited the island it wasn’t a hot spot for the Irish and English but was very popular with the Scandinavians, I can't work out if it was the island I was attracted to or what the island attracted.... it was all good.

What in life do you dislike?
I have recently realised I absolutely hate flying; I have no fear of it until I sit on the seat and then I hate it, its like a white knuckle ride!

What in life do you like?
I really like my network of friends both within the industry and my personal friends.  I meet my group of 5 girl friends at least once a week for a morning coffee.  The world is put to rights within an hour in Millers coffee shop.

What is your favourite quote?
I have a couple; 'a lady never loses composure' is probably my favourite and one that has been used many times in my lifetime

So is it shoes or bags?
It is both; I cannot resist either shoes or bags.  I love something a little bit different and my favourite shoe shop is Shuzella in Monaghan, it’s very expensive but very different.

Savoury or sweet?
Again I love both but if I really had to choose it is savoury

What is your favourite Movie?
Topgun and I hear it is being released soon in 3d, I can’t wait to see it

What sort of music do you like?
I love most music but draw the line at country, I just don’t get the drones and the whines.  Emeli Sandi is the latest album added to my ipod

What is your favourite book?
A 1000 Splendid Suns, it is an excellent read and was recommended by Michelle our Front Office Manager

So now we know a bit about your personal life tell us what you do in work
It is my responsibility to get bums in beds.  In the current climate not the easiest job but I find it rewarding.  Special offers are set in place and then it's all about letting everyone know what special offers we have available and how to book.  This is done in a variety of ways from the Internet, postcard drops, exhibitions, ezines and face to face. No day is the same, it important to have the marketing plan innovative and be fast moving in this very competitive industry.

How would you describe yourself?
Full of fun and love the craic

What are your greatest achievements?
My greatest personal achievement is having Finely my son and my greatest working achievement is the awards we have won especially the Chartered Institute of Marketing Ireland Excellence Award 2012.

Belmore Court and Motel triumphs at CIM awards

It’s already been an award-winning year for the Belmore Court and Motel which is celebrating again this week having scooped a ‘Hospitality & Tourism Award’. The luxurious 4*star Guest Accommodation establishment in Fermanagh won the prestigious award at the thirteenth annual Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2012.

Nina Kelly Kleine and Terry McCartney from Belmore Court & Motel being presented with the award from Dr Vicky Kell - Invest NI

 

Belmore Court and Motel beat off stiff competition from entries across Ireland winning this award for its successful marketing campaigns over the last 12 months. There were 23 awards presented to Ireland’s best companies at the gala dinner which was attended by over 350 people. The event took place in the new Titanic Belfast visitorattraction, hosted by BBC Business and Economics Correspondent, Jim Fitzpatrick.

 

 

Nina Kelly Kleine, Sales & Marketing Manager, Belmore Court and Motel, says:

 

“We are absolutely thrilled to have won this accolade; it’s very rewarding to have our hard work recognised at such a prestigious event. We’ve had a magnificent year winning the Northern Ireland Tourist Board Partnership initiative Award in May and commended in the Northern Ireland Serviced Accommodation award.

 

“To mark the success of these awards we have just launched our Winter Sale,slashing prices on our superior and executive rooms for 500 nights to just £39per room per night with continental breakfast.”

 

Other recognition the Belmore Court and Motel has received this year to date includes: Highly commended best viral in the DANI awards; Highly commended for Best tourism Initiative; and Highly commended in Excellence in Customer Service Award at the Fermanagh Herald Business Awards.

 

The CIM Ireland Marketing Excellence Awards were supported by key business partners Invest NI, Kantar Media and Pinnacle & Sage with event support from Stakeholder, Belleek Living, Eyesparks and Press Eye. Guests enjoyed entertainment from swing singer Dave Martin while Richard Williams, CEO of NI Screen delivered an impressive video showing over 40 Northern Ireland locations that have been used as recent film and TV locations.

 

CIM Ireland received a record number of entries in 2012, particularly in the tourism and hospitality sector, reflecting the promotional lead given by the ‘Our Time, Our Place’ marketing campaign. Judges were so overwhelmed by the outstanding volume and the quality of entries that they had to extend the judging process, which took place in September, by one week.

 

Congratulating the winners, John Edmund, CIM Ireland Chairman, said:

 

“CIM has been supporting excellence in marketing by Irish businesses for over 50 years now and since the awards programme began the quality of the submissions has impressed the judging panel more than the year before. Congratulations are due to all the companies who entered this year but particularly to the winners as the competition was greater than ever. I am confident that I speak for everyone when I say this years Awards have been a huge success and that is due to the excellent businesses that have entered.

 

“In 2012 we have seen local businesses create fantastic promotional campaigns that have been creative and impactful far beyond these shores, we have seen new product and service developments becoming more and more commonplace not only within large corporations but also within the SME sector and, encouragingly, we have seen long established companies focus on marketing to fight off the new found competition.

 

“I am grateful to each of our sponsors and support partners, each one of them a successful brand that recognises the importance of professional marketing within their business. Marketing grows businesses, so marketing success needs to be recognised and promoted - the support that out partners and sponsors provide make that possible.”

 

 

Visit www.cimireland.net to view all the winning companies and find out more about CIM’s activities in Ireland.

 

-ENDS-

For further information please contact Nina Kelly Kleine:

T: 028 6632 1973 or M: 075 9044 5603

 

Notes to editors:

Marketing Excellence Awards 2012 Winners are listed below:

 

Industry

Engineering:     Whale (Munster Simms Engineering Ltd)

Food & Drink:    Premier Foods

Chemicals, Plastics, Pharmaceuticals and related industries:             Almac

Alternative Energy & other Green Technologies: Simple Power

IT Software and Hardware:      Maildistiller

Building and Civil Engineering Industries:       Mivan

Tourism and Hospitality Public Sector:            Belfast Zoological Gardens

Tourism and Hospitality Private Sector:           Belmore Court and Motel

Arts, Heritage & the Creative Industries:         National Museums Northern Ireland

Business Services:         Aspray Property Services

Social Economy Businesses, Charities and other non-for-profit: Employers for Childcare Charitable Group

Retail:   Sliderobes

Campaign/Professional

Best Sales Campaign – Small Company:          Mash Direct Ltd

Best Sales Campaign – Medium/Large Company:      George Best Belfast City Airport

Best Brand Development Campaign – Small Company:          Vita Liberata

Best Brand Development Campaign – Medium Company:     NITB & AV Browne

Best Brand Development Campaign – Large Company:         Clerys & Koh Creative

Best New Product / Service Introduction Campaign – Small Company:         Treatticket.com

Best New Product / Service Introduction Campaign – Medium Company: Whale (Munster Simms Engineering Ltd)

Best New Product / Service Introduction Campaign – Large Company: Linwoods

Individual/Professional Achievement

Senior Marketing and Sales Professional of the Year: Niamh Taylor (Sliderobes)

New Marketing Professional: Leanne Rice (Aspray Property Services)

First Time Entrant Award: Ulster GAA

 

The Chartered Institute of Marketing:

The Chartered Institute of Marketing (CIM) is the leading international professional marketing and sales body with members worldwide. First established in 1911 it defines the marketing and sales standards that operate in the UK and is the global champion of best marketing and sales practice. The institute exists to develop both the marketing and sales professions, maintain professional standards and improve the skills of marketing and sales practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world. Visit www.cim.co.uk for more information.

Big week ahead - Awards?????

Over the next two weeks we'll see if we have been successful in not one but two awards ceremonies. The Belmore Court & Motel prides itself on having friendly and helpful staff to look after our guests. As a result of an application to the Fermanagh Herald Business Awards and the evidence provided we have been shortlisted in the Best Customer Service category at the award ceremony on Friday 26th October 2012. The awards are supported by Fermanagh District Council.

On the same evening are only one of two companies nominated for a second award - this time for Tourism Business of the Year. The Belmore Court & Motel has worked hard to create employment, provide great value & comfortable accommodation and to help socially with the community. These aspects are now being recognised in being shortlisted.

The following week our marketing effort has been shortlisted - for the second year running - for the CIM Ireland Marketing awards. The event will be held in the Titanic Building, Belfast.

We hope to bring some great news from one, if not both of these events.